飞思卡德： 基于网络可信身份认证的智慧校园引领者

1执行总结........................................................................................................................................91.1项目简介.............................................................................................................................91.2产品.....................................................................................................................................91.3智慧校园解决方案............................................................................................................141.4技术...................................................................................................................................151.5产品创新点.......................................................................................................................161.6市场分析...........................................................................................................................161.7市场营销...........................................................................................................................171.8公司管理与战略................................................................................................................181.9盈利模式...........................................................................................................................201.10财务分析.........................................................................................................................201.11风险管理.........................................................................................................................211.12公司简介.........................................................................................................................212.项目背景与意义..........................................................................................................................222.1项目背景...........................................................................................................................222.1.1总体背景................................................................................................................222.1.2 PEST分析................................................................................................................222.1.3高校背景................................................................................................................252.2项目意义...........................................................................................................................273产品..............................................................................................................................................283.1网证...................................................................................................................................283.2智能设备...........................................................................................................................283.3FaceCard智慧校园APP...................................................................................................333.4大数据服务.......................................................................................................................404. A高校场景智能化解决方案......................................................................................................444.1饭堂...................................................................................................................................444.2宿舍...................................................................................................................................464.3校医院...............................................................................................................................494.4无人超市...........................................................................................................................52

4.5图书馆...............................................................................................................................564.6实验室...............................................................................................................................594.7课堂考勤...........................................................................................................................614.8考试身份认证...................................................................................................................634.9校园高楼层安防................................................................................................................654.10重要学术资料保护..........................................................................................................674.11项目进度.........................................................................................................................685技术实现......................................................................................................................................695.1技术概况...........................................................................................................................695.1.1核心技术................................................................................................................695.1.2基于网证的智慧校园系统架构.............................................................................695.2技术应用详述...................................................................................................................695.2.1人脸识别................................................................................................................695.2.2敏感数据脱敏处理.................................................................................................715.2.3 RFID（射频识别）技术.........................................................................................725.2.4大数据分析............................................................................................................745.2.5移动应用开发技术.................................................................................................755.2.6高并发访问处理技术.............................................................................................765.3技术来源...........................................................................................................................775.3.1技术入股................................................................................................................775.3.2产学研合作............................................................................................................775.3.3高水平技术人员.....................................................................................................786产品创新点..................................................................................................................................796.1基于网证...........................................................................................................................796.2场景创新...........................................................................................................................796.2.1预防考场作弊行为.................................................................................................796.2.2无人超市................................................................................................................796.2.3预防轻生................................................................................................................796.3虚拟校园卡.......................................................................................................................806.4场景互联...........................................................................................................................80

7市场分析......................................................................................................................................817.1宏观市场分析...................................................................................................................817.1.1全国高校信息化、智能化现状.............................................................................817.1.2全国高校学生对便捷、安全的教学生活的需求.................................................817.2微观市场分析...................................................................................................................827.2.1A高校用户需求分析..............................................................................................827.2.2A高校应用场景现状分析......................................................................................897.2.3广州其他高校应用场景现状.................................................................................997.3各高校需求预测..............................................................................................................1067.4市场规模预测.................................................................................................................1097.5市场总结.........................................................................................................................1098竞争分析....................................................................................................................................1118.1供应商的讨价还价能力..................................................................................................1118.2购买者的讨价还价能力..................................................................................................1118.3潜在竞争者的进入能力..................................................................................................1118.4行业内竞争者的威胁能力..............................................................................................1128.5替代品的替代能力..........................................................................................................1139市场营销....................................................................................................................................1149.1市场目标.........................................................................................................................1149.2产品策略.........................................................................................................................1149.2.1定制项目解决方案...............................................................................................1149.2.2数据库相关服务...................................................................................................1149.2.3应用软件服务.......................................................................................................1149.2.4提供硬件设施.......................................................................................................1149.3价格策略.........................................................................................................................1149.3.1确定依据软硬件需求的定价机制，简化定价流程...........................................1149.3.2实施折扣价格策略、提高资金流动速度...........................................................1149.3.3采用分期支付方式，提高客户的资金支付能力...............................................1159.4渠道策略.........................................................................................................................1159.4.1初期渠道策略.......................................................................................................115

9.4.2成熟期渠道策略...................................................................................................1159.5促销策略.........................................................................................................................1159.5.1主要借助第三方平台影响力，迅速提高产品认知度.......................................1159.5.2完善自有推广平台，稳定输出公司理念...........................................................1169.5.3参与科研成果分享、展览等活动，巩固品牌效应...........................................1169.5.4举办公益捐助活动，树立企业形象...................................................................11610盈利模式..................................................................................................................................11710.1硬件设备销售...............................................................................................................11710.2软件服务收入...............................................................................................................11710.3项目运维收入...............................................................................................................11710.4广告收入.......................................................................................................................11710.5大数据服务收入...........................................................................................................11711公司管理与战略......................................................................................................................11911.1公司简介.......................................................................................................................11911.2核心竞争力...................................................................................................................11911.2.1国资支持，有效保障信息安全.........................................................................11911.2.2网证对互联网的互信互认发挥巨大作用.........................................................11911.2.3产学研合作的人才吸纳模式.............................................................................11911.3组织结构.......................................................................................................................12011.3.1组织结构与项目特点关系.................................................................................12011.3.2初创期：建立职能型管理结构.........................................................................12011.3.3成长期：平衡性项目管理组织结构.................................................................12111.3.4成熟期：强矩阵式项目组织结构.....................................................................12111.3.5组织结构发展过程.............................................................................................12211.3.7公司人员配置（初期）.....................................................................................12311.4绩效考核制度...............................................................................................................12311.4.1建立以UT为核心的绩效考核制度................................................................12311.4.2员工年收入构成及考核标准.............................................................................12311.5公司运营流程...............................................................................................................12611.6公司发展战略...............................................................................................................126

11.6.1战略愿景............................................................................................................12611.6.2战略目标............................................................................................................12711.6.3未来五年战略规划.............................................................................................12712投融资方案..............................................................................................................................12812.1资金结构与规模............................................................................................................12812.2.投融资计划：...............................................................................................................12913财务分析..................................................................................................................................13013.1.资金来源及运用............................................................................................................13013.1.1第一年的资金运用.............................................................................................13013.2营业收入预测................................................................................................................13113.2.1销售产品价格.....................................................................................................13113.2.2销售量预测........................................................................................................13213.2.3销售收入预测....................................................................................................13313.3成本费用构成...............................................................................................................13413.4利润预测.......................................................................................................................13513.5现金流量预测...............................................................................................................13613.6项目投资的效益分析....................................................................................................13713.6.1投资净现值........................................................................................................13713.6.2动态投资回收期.................................................................................................13813.6.3内含报酬率........................................................................................................13813.6.4投资回报率........................................................................................................13813.7盈亏平衡分析...............................................................................................................13913.8.敏感性分析...................................................................................................................13914风险管理..................................................................................................................................14014.1市场风险.......................................................................................................................14014.1.1风险预测............................................................................................................14014.1.2市场风险对策：.................................................................................................14014.2技术风险.......................................................................................................................14014.2.1风险预测............................................................................................................14014.2.2技术风险对策：.................................................................................................141

14.3财务风险.......................................................................................................................14114.3.1外部融资风险....................................................................................................14114.3.1流动性风险........................................................................................................142附录...............................................................................................................................................143A.投资明细额........................................................................................................................143A.1第二年投资明细额.................................................................................................143A.2第三年....................................................................................................................144A.3第四年.....................................................................................................................145A.4第五年.....................................................................................................................146B.中电智能知识产权............................................................................................................149...............................................................................................................................................150C.法律文书............................................................................................................................152C.1产学研合作协议.....................................................................................................152D.A高校信息化教学生活调查问卷.....................................................................................155E.访谈原文.............................................................................................................................158E.1学生访谈..................................................................................................................158E.2教师访谈..................................................................................................................172E.3广州某智慧校园企业副总访谈..............................................................................173E.4供应商访谈.............................................................................................................174